Hey fellow readers,
I am not sure how to start this article and which topics I should point out at all. So, I try to not cry or blame anything too much 😀 First let me start with something I am really looking forward to: I will be Dad in just about three more months … man time is running so damn fast right now.
Self doubts about my actions
That said of course I slowly get some doubts about my lifestyle, since my indie business is not very worthy at all from a financial viewpoint. Also the time spend on working is so much. I am not really sure about the near future when I take look at this.
I was really able to get some things going and I have the feeling that the business is doing better from year to year, but at what cost and effort?
At the beginning of the year, I got much motivation and I tried to get as hyped as possible for my current project. I also told a lot about this in my latest video logs:
Scary business numbers
Unfortunately, my reality is: The analysis of my business numbers shows that the growing process is more than laborious. With every video log I create on YouTube, I manage to get one or two more followers, what is awesome don’t get me wrong, but with this kind of growth I will have to create another 600 videos to get some kind of valuable reach. Of course I would do this and I love everyone who is willing to follow and support me. Thanks to you guys!
Nevertheless, also kind of regular posts on Twitter, Instagram or Facebook didn’t managed to build up a community the last two years. It feels like marching on a spot. Of course I have to admit that I am nowhere near a professional marketer or social media manager. So, the low follower count and engagement isn’t too surprising! I hoped the content would engage more, but there are so many talented indies out there that I sometimes think why should someone be interested in content I release?
But there is light at the end of the tunnel
With the start of this year a friend of mine helps me out in this specific topic and spread the word through our social media channels, maybe this changes the engagement. I hope I will be able to pay him one day for his efforts …
Seriously the indie business is a really hard business and you have to be very dedicated to it, I knew that before I started and I don’t want to miss the time I spend to develop my games and build up the numbers at all. The only thing I wish for myself in this year is to be more financial independent, since non of my indie efforts became very worthy yet.
The only parts, where I am able to actually earn some money is to work as a freelancer for companies in complete different branches or selling my programming skill elsewhere. This makes me very sad, because I invest so much time and money into my indie business. Sometimes when I am in a bad mood like today – I just ask myself if it is worth all the effort?
I guess I can only answer this to myself and as long as I enjoy what I am doing it can’t be wrong. At least for now I won’t quit anything and I hope I can make my dreams still happen 🙂
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